Arts Exclusive main added value lies in the careful selection of associates, mainly art professors and art historians, most of which hold a PHD in art and/or history and possess an ample experience as lecturers in their respective disciplines. In other words, they are not “the typical tour guide”. All of them have international experience, excellent communication skills and an in-depth knowledge of Madrid and its cultural offer. Some of them are also fully developed artists in a variety of disciplines, such as cinema, documentaries, etc...We believe our contribution lies not only in the visit (which in itself has a doubtless cultural value) but also in the lecturer, whose role is to make it a very special experience.